Inspiring ideas,
remarkable brands.
Launched in 2019, at the dawn of Covid, Nemesis is a branding and design studio working to transform companies into brands.
Founded on the strong belief that brands are the sum of people working within them. We help founders, CEOs, and teams realise who they truly are, what they stand for, and shine light on their company’s competitive difference.
We worked with amazing founder and even more amazing teams.
The rules we abide by
Not a manifesto per se, but something that captures our philosophy, our motives and our intentions in rebranding the world.
Endless Curiosity
We strive to continually learn and challenge conventions relentlessly. Complacency is not an option.
Think inside the box
Context is everything. So we make sure we find ways to be innovative and creative within reality. Otherwise it’s just fantasy.
Rational is emotional
Building clarity and consistency is a rational process, done thoughtfully it connects brands to people on an emotional level.
Empathy builds trust
We make a difference by putting ourselves in the other's shoes. A human-first attitude that builds better relationships.
Make things scalable
Work to make our methodology accessible to anyone. Then make it simple to use, open-source, and easily replicable.
Make it visual
Raw datas are what you feed an excel. Humans are visual creatures, we simplify for them.
Ignite passion
To make a lasting and positive impact on people is to make them fall in love with their purpose. This is how we fuel success.
Don’t compromise
What makes for a successful work, is never splitting the difference. It’s making choices with intentionality, always.
Cultivate ownership
Most agencies work to impress people with branding, we work to empower them. Wowing our clients will be the byproduct of their autonomy.
We’re not the typical branding agency and we never mean to be. We are at the intersection between agency and team members.
We believe in branding done differently. It's about aligning, inspiring, and federating people around a shared vision, not just slapping on a new logo.
We dig deep to unearth purpose and make it visible. If this sounds like your thing, tour our careers’ page.
Building brands from the inside-out
We went back to school with Ineo. We placed carpet with Composil and elevators with Freedhome. We made sushi with Makisu. We delivered mail with Sent, and directed a fashion photo-shoot with J&Joy. We learned how to code with Stravos, and how to recruit with Gentis. We talked future generations with Student and the new world of work with Wiggli.
We learned many jobs, and met many people... all before designing any logo. To really understand the core of their business.
More good stuff
Survival of the Sittest
Review of Enky’s rebranding by Armin Vit on Brand New.
Leading with purpose: employer branding beyond perks and pay
Great employer branding can only be achieved after you’ve worked on being a great brand.
Purpose Beyond Profit
If profit keeps the lights on, purpose illuminates the right path forward