The column
Discover field notes and fresh perspectives on everything branding, design and strategy.
Survival of the Sittest
Review of Enky’s rebranding by Armin Vit on Brand New.
Leading with purpose: employer branding beyond perks and pay
Great employer branding can only be achieved after you’ve worked on being a great brand.
Purpose Beyond Profit
If profit keeps the lights on, purpose illuminates the right path forward
How to prepare for the worst with the intention of coming out ahead in the next recession
For Nemesis, a company specialized in business strategy, brand creation, and visual identity, it is necessary to balance defense (short-term decisions) and offense (long-term vision) to come out ahead in the upcoming recession.
Nemesis, reinventing branding to conquer the world
On how to turn your company from business to brand.
Marketing's Identity Crisis: Confusing Promotion With Purpose
Roughly put, there’s more to branding than being top of mind.
Starbucks, a vision in the future
On what drived Starbucks into the business of charging cars
It’s time you step up your Simon Sinek Game
Why you’re wrong about what the golden circle is
What is Company Culture all about?
And why it’s not what you think it is.