Karman

Ines, a former financier, transitioned into consulting for startups and scale-ups. With her team they assisted Swiss and international companies in securing funding, accelerating growth, and scaling operations. Their ventures spanned various sectors, leading to a need for a unified brand.

We conducted workshops in Switzerland to understand their operations and clarified their core business. Rebranding as Karman, inspired by the Karman Line (the virtual line 100m above ground where space starts), symbolized the momentum they provide clients. We refined their tone of voice and visual identity, bringing clarity and consistency to their brand.

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