Thoughts & insights

Thoughts, observations and learnings on how to apply vision, strategy and culture to your business. Dive into the ideas and stories that inspire us. 

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Article

Marketing's Identity Crisis: Confusing Promotion With Purpose

Roughly put, there’s more to branding than being top of mind.

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Article

Starbucks, a vision in the future

On what drived Starbucks into the business of charging cars

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Article

It’s time you step up your Simon Sinek Game

Why you’re wrong about what the golden circle is

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Article

What is Company Culture all about?

And why it’s not what you think it is.

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