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Purpose beyond profit
If profit keeps the lights on, purpose illuminates the right path forward
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Press
How to prepare for the worst with the intention of coming out ahead in the next recession
For Nemesis, a company specialized in business strategy, brand creation, and visual identity, it is necessary to balance defense (short-term decisions) and offense (long-term vision) to come out ahead in the upcoming recession.
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Press
Nemesis, reinventing branding to conquer the world
Nemesis offers a new approach to branding by adopting a strategy of business transformation to redefine their identity. Building on its initial success, the company aims for ambitious international expansion, specifically targeting the Middle East.
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Leading with Purpose: Employer Branding Beyond Perks and Pay
Great employer branding can only be achieved after you’ve worked on being a great brand.
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Marketing's Identity Crisis: Confusing Promotion With Purpose
Roughly put, there’s more to branding than being top of mind.
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Starbucks, a vision in the future
On what drived Starbucks into the business of charging cars
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It’s time you step up your Simon Sinek Game
Why you’re wrong about what the golden circle is
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What is Company Culture all about?
And why it’s not what you think it is.