Thoughts, observations and learnings on how to apply vision, strategy and culture to your business. Dive into the ideas and stories that inspire us.
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Article
If profit keeps the lights on, purpose illuminates the right path forward
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Press
For Nemesis, a company specialized in business strategy, brand creation, and visual identity, it is necessary to balance defense (short-term decisions) and offense (long-term vision) to come out ahead in the upcoming recession.
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Press
Nemesis offers a new approach to branding by adopting a strategy of business transformation to redefine their identity. Building on its initial success, the company aims for ambitious international expansion, specifically targeting the Middle East.
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Article
Great employer branding can only be achieved after you’ve worked on being a great brand.
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Article
Roughly put, there’s more to branding than being top of mind.
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Article
On what drived Starbucks into the business of charging cars
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Why you’re wrong about what the golden circle is
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Article
And why it’s not what you think it is.
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