Thoughts & insights

Thoughts, observations and learnings on how to apply vision, strategy and culture to your business. Dive into the ideas and stories that inspire us. 

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Article

Purpose beyond profit

If profit keeps the lights on, purpose illuminates the right path forward

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Press

How to prepare for the worst with the intention of coming out ahead in the next recession

For Nemesis, a company specialized in business strategy, brand creation, and visual identity, it is necessary to balance defense (short-term decisions) and offense (long-term vision) to come out ahead in the upcoming recession.

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Press

Nemesis, reinventing branding to conquer the world

Nemesis offers a new approach to branding by adopting a strategy of business transformation to redefine their identity. Building on its initial success, the company aims for ambitious international expansion, specifically targeting the Middle East.

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Article

Leading with Purpose: Employer Branding Beyond Perks and Pay

Great employer branding can only be achieved after you’ve worked on being a great brand.

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Article

Marketing's Identity Crisis: Confusing Promotion With Purpose

Roughly put, there’s more to branding than being top of mind.

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Article

Starbucks, a vision in the future

On what drived Starbucks into the business of charging cars

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Article

It’s time you step up your Simon Sinek Game

Why you’re wrong about what the golden circle is

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Article

What is Company Culture all about?

And why it’s not what you think it is.

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