For most businesses, market evolutions and cultural changes often challenge their positions and force organizations to reinvent themselves.
Brands have the ability to bear the scrutiny and pressure from such external forces. With a vision that your teams will be proud to champion and a visual identity that can stand the test of time, we turn your business into a brand.
A process that requires looking deep within, having transformational conversations, and making purpose visible.
In other words, we set you up to sustain whatever the future throws at you.
The best brand transformations happen at the intersection of radical immersion (understanding business realities), meaningful discussions (insightful discoveries) and collaborative moments.
Leveraging strengths we help businesses to build clarity and confidence to show up in the world as brands:
Unlock the power of your brand,
Go deep with transformative discussions and radical immersion,
Leverage your competitive difference,
Transform your vision into habits that’ll enable your organization’s best work,
Build a visual identity you and your team will be proud of,
Make your purpose visible through tone of voice, sonic branding and motion.
WHAT DOES BRANDING SOLVE?
Why does everyone keep repeating that branding is more than just a logo?
Let’s spare you the details of the history of branding. Essentially, the times when a logo was sufficient to differentiate one company from the next are long gone. On top of that, people expect businesses to stand for something.
More than ever, consumers associate with brands that share their values. It’s now mandatory for brands to take a stance on social issues. It makes everyone reconsider what power a logo truly holds in turning a business into a brand (i.e. branding).
Also, there’s something to be said about the fact that —for most of the Western world— business is now the only institution seen as competent and ethical (before NGOs and Government) but that is the subject of a whole article... Stay tuned for that. (Source: Edelman Trust Barometer 2023).
Is changing my visual identity mandatory to be a consistent brand?
We work to unlock the power of your brand’s core idea through a unique narrative. That enables you to translate vision, mission and values into a story that inspire: both employee and customers. So basically, a brand transformation will realign the whole company. Why would you stop at strategy?
The only way to fully bring your brand to life is to combine a clear brand promise with a strong supporting visual identity and execute them consistently across all parts of the business.
What indicators signal the need to rebrand?
Here are some of the signs to look for:
You operate in a competitive market, and you want to make clear what makes you unique.
Your brand’s perception is not how you want it to be, it does not reflect who you really are and what you stand for.
You lack clarity in who you are working for, or talking to.
With growth, your product or service portfolio has become increasingly complex, and you need to clarify and structure your offering.
You are pivoting your business model or market segment, and want to be legitimate in doing so.
Your visual identity and/or name are not aligned with the message you are trying to get across.
They tell it better than we would
ADIOLA B., CREDIT CONTROLLER J&JOY
« For the first time, I feel like J&JOY is a brand. Nemesis was able to really understand our values and translate them into a clear brand identity and imagery that truly represents us.»
NICOLAS VAN DER STOCK, HEAD OF SALES SENT
« We needed a brand identity that would turn around the market’s perception of Sent. We are no longer the underdog, and it was time we claimed that. We’re not a small company working from their garage anymore.
Now our new identity conveys both our professionalism and our personality. »
OLIVIER DE CARTIER, CEO COPAINS
« An incredible team that helped the development of COPAINS. We needed help to share our ambitions loud and clear, and they truly delivered. We look, sound and live consistently Copains now.
They are amazing. With them, I feel like we've jumped on a high-speed train. »