Brand Transformation

Why does everyone keep repeating that branding is more than just a logo?

Let’s spare you the details of the history of branding. Essentially, the times when a logo was sufficient to differentiate one company from the next are long gone. On top of that, people expect businesses to stand for something.

More than ever, consumers associate with brands that share their values. It’s now mandatory for brands to take a stance on social issues. It makes everyone reconsider what power a logo truly holds in turning a business into a brand (i.e. branding).

Also, there’s something to be said about the fact that —for most of the Western world— business is now the only institution seen as competent and ethical (before NGOs and Government) but that is the subject of a whole article... Stay tuned for that. (Source: Edelman Trust Barometer 2023).

Is changing my visual identity mandatory to be a consistent brand?

We work to unlock the power of your brand’s core idea through a unique narrative. That enables you to translate vision, mission and values into a story that inspire: both employee and customers. So basically, a brand transformation will realign the whole company. Why would you stop at strategy?

The only way to fully bring your brand to life is to combine a clear brand promise with a strong supporting visual identity and execute them consistently across all parts of the business.

What indicators signal the need to rebrand?

Here are some of the signs to look for:

You operate in a competitive market, and you want to make clear what makes you unique.
Your brand’s perception is not how you want it to be, it does not reflect who you really are and what you stand for.
You lack clarity in who you are working for, or talking to.
With growth, your product or service portfolio has become increasingly complex, and you need to clarify and structure your offering.
You are pivoting your business model or market segment, and want to be legitimate in doing so.
Your visual identity and/or name are not aligned with the message you are trying to get across.

Brand transformation

WHAT DOES BRANDING SOLVE?

They tell it better than we would

« For the first time, I feel like J&JOY is a brand. Nemesis was able to really understand our values and translate them into a clear brand identity and imagery that truly represents us.»

« We needed a brand identity that would turn around the market’s perception of Sent. We are no longer the underdog, and it was time we claimed that. We’re not a small company working from their garage anymore. Now our new identity conveys both our professionalism and our personality. »

« An incredible team that helped the development of COPAINS. We needed help to share our ambitions loud and clear, and they truly delivered. We look, sound and live consistently Copains now. They are amazing. With them, I feel like we've jumped on a high-speed train. »

See the result

Delivering peace of mind

Let’s start a conversation

Scaling with purpose⁰¹