Stravos needed help to refocus on growth and expand its international reach—transitioning from a nearshore provider to the tech partner of choice for Web3, Blockchain, and NFT solutions.
Stravos was founded by passionate developers—a team of dedicated computer engineers committed to writing quality code for meaningful projects and strong teams.
With offices in France and Tunisia, they had already worked with several companies across Europe but struggled with the negative perception of their nearshore positioning.
In a bold move to clarify their ambitions, the Tunisian founder reached out to us. The ultimate goal: refocus the company on growth, build a structured sales engine, and expand its international reach.
When the CEO contacted us, he recognised that while they were exceptional engineers, they lacked the skills to craft a compelling narrative, attract local talent, and sell to cold prospects in the vast Web3 space.
It was a make-or-break moment. They needed strategic clarity—fast. So, we designed an intensive 4-week plan to bring their vision into focus.
Redesigning their visual identity was crucial, but the cornerstone of our mission was repositioning their nearshore offering. We aimed to shift the perception of nearshore outsourcing—from a cost-saving compromise to a trusted, high-value tech partnership.
Our goal was to prove that out-of-EU providers could be strong, competent business allies, even in cutting-edge fields like Blockchain development in the Web3 space.
From remote client interviews to immersive on-site deep dives and radical conversations with the founder, we worked closely with Stravos’ core team to define their ambitions.
Through intense 1-on-1 sessions, we translated the founder’s vision into a strategic foundation: “Delivering digital products people love.”
This strategic platform became the backbone of their business and brand strategy. When we introduced it to the team, they fully embraced it. For Stravos’ blockchain and Web3 engineers, it struck the right balance—aligning their motivation and promise: to collaborate with clients in building dream digital products while maintaining a strong focus on end-user experience.
« The Nemesis team has a unique mix of emotional and professional intelligence that helps them truly understand your business and its context. They go the extra mile to learn the core aspects of your company and reflect its value to the outside world in the best way possible. Their approach is insightful and thorough, ensuring that the branding they create is not only visually appealing but also deeply aligned with your business’s core values. It was a real pleasure to work with them, both personally and professionally. I believe real branding work should be done the way NEMESIS does it. »
Skander Guarbàa
CEO, Stravos
With newfound clarity on their uniqueness and confidence in their ability to build trust, Stravos' team dove into sales. We provided sales training and created a content production planning and editorial structure that would make them relevant thought leaders to future talents and prospects.
Finally, we redesigned their entire identity to reflect their passion for all things digital. We developed a visual concept around digital landscapes that would differentiate them in the market and set them apart.
This allowed them to attract clients and talent. Both teams, in France and Tunisia, are now united under a refreshed brand and visual identity that, in their words, "prepares them for any challenge."
To illustrate Stravos' ability to blend the latest technologies with intuition, we designed the identity around a hybrid concept: digital landscapes. On one hand it puts the brand alongside other digital tools and services, while still being unique enough to stand on its own. On the other hand it gave us a device to create —with the negative space they shaped— the structure for layouts and a way to highlight key elements and guide users to information.
All in all, the gradients could have ended in a very digital resolution, if not for the warm of the people we met in Tunisia. It brought a resolutely high-touch feel to the identity that illustrated something very real.
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